America Outdoors Association Marketing and Management Conference, Dec. 2017

America Outdoors Association Marketing and Management Conference, Dec. 2017

The New Wave crew does not take all winter off. Kathy and Steve Miller, President and VP of New Wave Rafting Co. respectively, attended the America Outdoors Association Marketing and Management Conference, held early this December in Reno, NV. This is, as you would suppose, our industry group, with the membership consisting of river guides, canoe liveries, dude ranches, horse packers, fishing lodges etc. Forward-looking outfitters attend this yearly event to discover new ways to upgrade their service to the outdoor-loving public.

While there, we made the acquaintance of Greg Mills and Steve Densley, of Maxxon Outfitters, who offer a line of high-quality, but yet very affordable, rafts, fishing craft and fly fishing equipment. Having, of course, little sales resistance, we purchased a one-person fishing raft and fly rod outfit, and await their arrival and a warm day to test them out. Here I (Steve) am, at their booth.

Me and Greg Mills (right)

Greg, me and Steve. I have the 38 lb. fishing raft on my back.

And speaking of fishing, we combined attendance at the Conference with a fishing trip to Pyramid Lake, NV, which lies less than 40 miles to the north of Reno. This lake is known for its population of Lahontan cutthroat trout, which grow to extraordinary sizes. The fishing was tough this year, with few fish caught and none that large. But last year was another story.

Huge Lahontan cutthroat trout, caught Nov. 2016

Ethan Miller, with a Lahontan cutthroat trout caught this late November

As to the Maxxon line of equipment – if we are as pleased with the equipment as we think we will be, we might wish to offer it to the public, through our online store (in development). It’s our belief that fly fishing equipment, in particular, is way over-priced, and that there is, therefore, a market for affordable equipment. What do you think?